HOWO Special Truck Ltd. is a truck seller in China. We provide global sales of HOWO and FAW vehicles. Many customers ask what the difference is between HOWO Vs FAW Trucks when they communicate with us. Today, we will address this question and provide you with a detailed comparison of the trucks. To help you in the purchase of trucks, to make a more correct decision.
Table of Contents
Brand Background & Market Performance
In the heavy-duty truck industry, HOWO and FAW are two brands that attract a lot of attention.
These two companies have won the trust of customers by virtue of their profound accumulation and wide recognition in the field of commercial vehicles.
Manufactured by China National Heavy Duty Truck Group, HOWO was founded in 1956 and is known for its rugged and durable design. Trucks made by this company are well suited for a variety of complex working conditions, and especially excel in applications that require high load-bearing capacity.
FAW is manufactured by China FAW Group, founded in 1953. One of China’s largest automobile manufacturers, this company is known for its technological innovation and wide range of product applications.FAW trucks are competitive in the commercial vehicle market through continuous technological upgrades to meet the needs of diverse scenarios ranging from long-distance transportation to construction and mining.
Market Share, Competitive Positioning and Geographic Coverage
HOWO has built a solid market base by expanding into regions such as Southeast Asia, Africa and the Middle East. It also utilizes its strong distribution network and localized production to meet customer needs, with a particular focus on providing cost-effective solutions.
FAW is targeting key markets such as China, Russia and South America. The company has localized its operations through the establishment of joint ventures. At the same time, the close cooperation with local partners has effectively strengthened the service coverage and product penetration in these markets.
In terms of market share, HOWO is more inclined to satisfy price-sensitive customers, especially in emerging markets, where it has a clear advantage.
FAW, on the other hand, is oriented to high quality and innovation, and dominates the high-end market.
The expansion strategies of both companies are focused, with HOWO emphasizing its after-sales service and flexible product customization.
FAW, on the other hand, maintains its competitiveness through technological innovation, especially in the areas of electric trucks and autonomous driving.
Product range and performance comparison
HOWO offers a range of models including heavy-duty tippers, tractors and concrete mixers. They focus on vehicle robustness and high load capacity, and are ideally suited for heavy-duty operations and harsh environments. In addition to the models offered above, HOWO also provides a wealth of customization options to flexibly meet the specific needs of different enterprises. Common customization options include cargo box size, engine horsepower or cab configuration.
FAW offers a wide range of commercial vehicles, such as dump trucks, tractors and specialized vehicles. The company places great importance on the safety and comfort of its trucks. With advanced safety systems and ergonomic designs that provide a positive driver experience, FAW products excel in long-haul and demanding off-road operations, with a focus on safe and efficient operation.
Technology, innovation and after-sales service
Both HOWO and FAW have made breakthroughs in technology and innovation.
HOWO focuses on improving powertrain and vehicle durability, while continuously optimizing fuel efficiency to meet market demands.
FAW, on the other hand, focuses on the integration of high-tech and intelligent systems, including Intelligent Driver Assistance System and Telematics, further enhancing the competitiveness of its products.
In terms of after-sales service, HOWO provides an extensive service network and efficient spare parts supply, especially in the international market, to ensure that customers’ maintenance needs can be met in a timely manner.
FAW, on the other hand, relies on its mature international service network to provide customers with comprehensive warranty policies and high-quality repair and maintenance services, which have a good reputation among international customers.
User experience and reputation comparison
In terms of user experience, HOWO’s trucks are popular with users for their affordability and easy maintenance, especially in the international market, where their durability and low maintenance costs are widely recognized.
FAW, on the other hand, is highly rated in terms of driving experience, maneuverability and comfort, with its high-quality interior design and humanized control system providing a more comfortable working environment for drivers.
In addition, FAW’s after-sales service is also recognized by many users, who generally believe that its service response is fast and spare parts are supplied in time.
Cost Comparison (Initial Investment and Operating Cost)
In terms of cost, HOWO attracts many price-sensitive customers with its low initial acquisition cost and reasonable operating cost.
Its high fuel efficiency and relatively low repair and maintenance costs make it an ideal choice for customers seeking economy.
In contrast, the FAW may have a slightly higher initial acquisition cost, but its high fuel efficiency and long service life result in lower overall operating costs.
Especially in long-term use, FAW vehicles demonstrate strong economic advantages.
Scenarios and target customers
HOWO and FAW trucks have their own advantages in different application scenarios.
The HOWO is better suited for long-distance freight transportation and construction projects that require heavy loads, especially for customers who are sensitive to their initial investment. Its cost-effectiveness and reliability make it the preferred choice for many small and medium-sized enterprises.
FAW, on the other hand, excels in application scenarios that require higher performance and comfort, such as urban logistics, cold chain transportation and high-end long-distance transportation.
FAW’s vehicles are better suited for large corporations and high-end customers who are interested in long-term reliability and operating experience.
Safety and Environmental Performance
In terms of safety, FAW has advanced intelligent driver assistance system and body stability control technology, making it outstanding in driving safety, while HOWO improves the overall safety of the vehicle by continuously optimizing the body structure and strengthening the braking system.
In terms of environmental performance, FAW complies with higher emission standards by adopting advanced engine emission control technology, especially under the strict environmental regulations in the domestic market. HOWO also provides higher fuel efficiency to minimize the impact on the environment while complying with international emission standards by improving engine technology and emission systems.
Summary
When choosing between a HOWO and a FAW, you should base your decision on your specific operational needs. If you focus on initial cost and economic practicality, HOWO may be a more suitable choice, especially in scenarios that require heavy loads and intensive operations. FAW, on the other hand, with its high performance, comfortable driving experience and technological innovations, is suitable for those who demand high quality and long-term economy. We hope that this comparative information will provide you with valuable reference for your decision-making, and can help you choose the solution that best meets your business needs. HOWO Special Truck Ltd As a professional truck seller, we offer HOWO/FAW and Shacman trucks for sale. We can accommodate both regular and special customizations.
